We are the group of experts who are cutting the chase and coming to the point - NOBODY is going to stop colouring their hair, or stop blow-drying, or stop styling/straightening/perming etc. only because it damages the hair. It’s like saying don’t go to the beach because UV rays can damage your skin.
Nope, no one is listening to that advice! So, the only option is to find products that cut out maximum damage or reverse the damage done while letting you try all sorts of things with your hair.
But that’s easier said than done.
Finding the right haircare often feels like the first time you watched the movie Tenet. You don’t understand it. Nobody knows what they are talking about but everyone has plenty to say about. It all feels a bit fictional and just boils down to trial a & error (a phrase no one wants to use for their hair).
That’s where Johi comes in. The science behind haircare can be tricky & hard to get right – much like the messy bun updo. Johi is formulated by people who have made it their business to understand hair - what makes thrive, what makes it dry, what causes it to fall and which ingredients can help fix these issues.
We are the group of experts who are cutting the chase and coming to the point - NOBODY is going to stop colouring their hair, or stop blow-drying, or stop styling/straightening/perming etc. only because it damages the hair. It’s like saying don’t go to the beach because UV rays can damage your skin.
Nope, no one is listening to that advice! So, the only option is to find products that cut out maximum damage or reverse the damage done while letting you try all sorts of things with your hair.
But that’s easier said than done.
Finding the right haircare often feels like the first time you watched the movie Tenet. You don’t understand it. Nobody knows what they are talking about but everyone has plenty to say about. It all feels a bit fictional and just boils down to trial a & error (a phrase no one wants to use for their hair).
That’s where Johi comes in. The science behind haircare can be tricky & hard to get right – much like the messy bun updo. Johi is formulated by people who have made it their business to understand hair - what makes thrive, what makes it dry, what causes it to fall and which ingredients can help fix these issues.
Modern hair problems require modern hair solutions that are backed by science. So, we’re getting into the anatomy of hair, using it to create damage-reversing, bond-building products that’ll make bad hair days a thing of the past.
Hair, like nails, is majorly made of a protein called keratin. Chains of amino acids make up the protein and are held together by bonds. These bonds add strength and elasticity to your hair. Naturally, when they are damaged, you see brittle, rough, frizzy, untameable hair - this is what is called damaged hair or damaged bond or bond damage.
Now to fix this damage you need products that can repair the broken bonds and restore the health of your hair. That’s where Johi comes in. With superior ingredients, optimum concentrations, and without unnecessary filler ingredients, Johi repairs the damaged bond, smoothening out the brittleness, taming the frizz & rebuilding the hair strength.
We aren't the first to make a bond builder, nor will we be the last but trust us - ours is the better bond builder. It's the lab study claiming it. And when has science lied?
Hair, like nails, is majorly made of a protein called keratin. Chains of amino acids make up the protein and are held together by bonds. These bonds add strength and elasticity to your hair. Naturally, when they are damaged, you see brittle, rough, frizzy, untameable hair - this is what is called damaged hair or damaged bond or bond damage.
Now to fix this damage you need products that can repair the broken bonds and restore the health of your hair. That’s where Johi comes in. With superior ingredients, optimum concentrations, and without unnecessary filler ingredients, Johi repairs the damaged bond, smoothening out the brittleness, taming the frizz & rebuilding the hair strength.
We aren't the first to make a bond builder, nor will we be the last but trust us - ours is the better bond builder. It's the lab study claiming it. And when has science lied?
